Browsers Turned Buyers

 

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1. Say it LOUD: Let your followers know where you'll be! Promote your attendance at the market on your social media, email lists, and website. Even tell the person standing next to you in line at the grocery store! 

2. Demonstrations: If possible, demonstrate how your products are made or showcase how they can be used. This not only engages customers but also helps them see the value in your craftsmanship.

3. Offer Samples: If applicable, provide samples of your products for customers to try out. For example, if you sell handmade skincare products, offer testers so customers can feel the texture and scent.

4. Create a Sense of Urgency: Offer limited-time promotions or special deals to create a sense of urgency and encourage customers to make a purchase on the spot.

5. Build Relationships: Engage with customers on a personal level. Listen to their needs and preferences, and offer personalized recommendations based on their interests.

6. Offer Multiple Payment Options: Make it easy for customers to complete their purchase by accepting various forms of payment, such as cash, credit/debit cards, and mobile payment methods like Apple Pay or Google Pay.

7. Sign them up: Keep in touch with people who weren't ready to buy by having an email sign-up list ready. Consider offering an incentive for signing up, such as a discount off their first purchase. Another great way to stay in touch is to have visitors follow you on social media; also consider running a post-event promotion exclusively for your social media followers to incentivize them to stay connected.

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